The Long Tail
For our first weekly pick, we bring to you one of our earliest curations again. Why? Because it's that good. Because you must read it if you haven't already. And you will only appreciate it more if you have.
This seminal piece from Wired was written in 2004, at a time when Netflix was still pivoting from mailing DVDs to creating a digital content library. Chris Anderson predicted the power of internet, through the lens of what he calls The Long Tail.
The Long Tail is the story of what happens, when you aggregate the whimsy and the quirky, the hits and the misses. It's the story of the shallow end. Read on.
Reading time: 20 mins