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Your lifestyle has already been designed
Recently, I learnt about a customer segment called HENRY (high earning not rich yet). Luxury companies ‘nurture’ this segment over multiple years, not…
Jan 12, 2022
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Library of Scroll
Only the rich are poisoned
The portion of wealth that's over and above what is required for a comfortable survival, is what most of the consumer ecosystem is built for — that…
Jan 1, 2022
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Library of Scroll
December 2021
Hierarchies of friendship
It's difficult to digest that the kindred spirits in your tight gang of friends are people who ...just happened to sit in that adjacent bus seat, be in…
Dec 31, 2021
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Library of Scroll
November 2021
Crispy
Texture plays a huge role in our enjoyment of a meal. Imagine the joy of biting into a neat stack of 10 Pringles? Or the delight of munching a single…
Nov 22, 2021
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Library of Scroll
October 2021
Giving up on God
Are you as religious as your parents? If not, you are not alone. Over the last century, improvements in survival rates and decline in starvation has led…
Oct 27, 2021
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Library of Scroll
The Second Coming of Steve Jobs
In today's pick, we dive into the life of Steve Jobs…at NeXT. The profile elaborates on his work style, subtly touched upon his love-hate relationship…
Oct 9, 2021
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Library of Scroll
September 2021
TV, my friend.
Ah, the pleasures of binge-watching. As Netflix, YouTube and their many variants take over our lives, this fantastic piece by David Foster Wallace helps…
Sep 30, 2021
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Library of Scroll
August 2021
Hunt for the Porn King
Online pornography is seen by billions of people across the world. In fact, PornHub, the largest porn website, is the tenth most visited website in the…
Aug 27, 2021
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Library of Scroll
Work-life Balance
Today's pick is a well-researched piece from HBR on what happens when your career becomes your whole identity. Janna Coretz suggests that you can expect…
Aug 10, 2021
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Library of Scroll
The Temple of Do
Today's pick is a story of how an offering to God by Hindu Pilgrims lands up at the most premium hair salons in the US. It's a story about how an Indian…
Aug 3, 2021
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Library of Scroll
Are coders worth it?
In our envy-inducing read from Aeon for today, we dig deep into the coder life as James Somers reflects on his time as one. They are in heavy demand and…
Aug 1, 2021
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Library of Scroll
July 2021
On privilege
Today, we discuss a term that's both widely discussed and not discussed at all - privilege. Widely - because the world loves to remind people that their…
Jul 26, 2021
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Library of Scroll
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