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Recently, I learnt about a customer segment called HENRY (high earning not rich yet). Luxury companies ‘nurture’ this segment over multiple years, not as current buyers, but as potential buyers, who need to be groomed (read: marketed to) today, to be high spenders on luxury goods…
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The portion of wealth that's over and above what is required for a comfortable survival, is what most of the consumer ecosystem is built for — that…
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It's difficult to digest that the kindred spirits in your tight gang of friends are people who ...just happened to sit in that adjacent bus seat, be in…
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Texture plays a huge role in our enjoyment of a meal. Imagine the joy of biting into a neat stack of 10 Pringles? Or the delight of munching a single…
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Are you as religious as your parents? If not, you are not alone. Over the last century, improvements in survival rates and decline in starvation has led…
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In today's pick, we dive into the life of Steve Jobs…at NeXT. The profile elaborates on his work style, subtly touched upon his love-hate relationship…
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Ah, the pleasures of binge-watching. As Netflix, YouTube and their many variants take over our lives, this fantastic piece by David Foster Wallace helps…
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Online pornography is seen by billions of people across the world. In fact, PornHub, the largest porn website, is the tenth most visited website in the…
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